Mike Waterbury, CEO Goodroot Inc.

About Mike Waterbury: Professional History

Mike Waterbury is one of healthcare’s most influential voices. Often referred to as the “Tenth Man of Healthcare” due to his grit and unwavering commitment to change the status quo, Waterbury takes a stand on the misaligned incentives, growing medical debt and legacy thinking that many industry leaders shy away from. His passion for an improved healthcare system—where insured individuals aren’t struggling to afford out-of-pocket healthcare costs and navigate the complex system—coupled with 25+ years of learnings at the top healthcare organizations in the U.S., led him to found Goodroot, a community of companies focused on reinventing healthcare—and the systems that no longer serve us.

As President and CEO of Goodroot, Waterbury is focused on freeing and amplifying the talent that’s trapped within the industry. He brings visionary leaders, innovators, and seasoned healthcare experts together to champion private companies focused on making healthcare affordable and accessible through innovation. Goodroot acts as an umbrella company, aiding its affiliates with the necessary capital, finance, legal, HR, sales, and marketing support to scale. Waterbury plays a key role in overseeing the launch and growth of each affiliate company. Boasting 12 company launches since his entrepreneurial debut, Waterbury’s leadership has been invaluable to Goodroot’s continued expansion and marketplace prominence. 

Business Update

I’m incredibly proud to announce Goodroot’s latest company launch, Emry Concierge Health Advocates, a boutique brand dedicated to delivering top-tier, personalized health advocacy services. Designed for private clients, families, and executives, Emry Concierge provides expert guidance on health insurance, medical billing, and comprehensive healthcare management.

Navigating the U.S. healthcare system can be overwhelming and time-consuming. Emry Concierge addresses this challenge by offering white-glove support that simplifies every aspect of healthcare. Our mission is to ensure clients access care tailored to their needs—without the burden of navigating complexities alone.

Emry Concierge’s high-touch services are uniquely designed to meet the needs of busy professionals and private families. From health insurance selection to full-scale healthcare management, our licensed professionals deliver personalized solutions that save time, reduce stress, and maximize value.

With decades of experience, our team takes the guesswork out of healthcare. We research insurance options—from marketplace plans to Medicare—presenting the best-fit choices tailored to individual needs. Beyond insurance, we handle all the logistics, from finding top providers and scheduling appointments to resolving billing issues and managing claims. At year-end, we provide detailed summaries to support informed healthcare planning for the future.

Discover how Emry Concierge transforms healthcare navigation. Learn more at emryhealthconcierge.com.

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